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Vintage Design Elegance: Creating for Wine Decor - How Graphic Designer Terrance Lam created a stunning decor for a new wine label for Enrico Winery. Winning Concepts in Retail Design - Retail designer Charles Freestone shares strategies for creating award-winning design bids. Interview by Erica Christensen Recommended By day, Charli works as the Marketing Design Lead at ConvertKit, and in every other moment she’s creating weekly content on her YouTube channel, CharliMarieTV, and podcast, Design Life, sharing insights into life as a professional designer alongside tutorials and advice on design tools and concepts. The best tool is one that doesn’t stand in your way of creating.Ĭharli Marie Prangley is a web designer based in Valencia, Spain who is passionate about side projects and helping creatives improve their craft and process. But I mainly use my Creative Cloud subscription for my side hustles: editing videos in Premiere Pro and recording my podcast using Audition.ĭesigners like to fight over which is the best design tool, but I think the best tool is the one that you feel comfortable with and that lets you bring your ideas to life easily. I’ll also use the Adobe suite in my work every now and then to create assets, like a product animation in After Effects or to edit an image in Photoshop. What is your design toolset? Apps, preferred mediums and materials… What are your favorite creative approaches to design?įigma is my design tool of choice for doing any sort of digital design, but I always start off a new web project by wireframing in Concepts first on my iPad. It feels more human, which fits the ConvertKit brand perfectly. The web is made up of rectangles, and sometimes seeing a nice flowing line or irregular shape is a nice change. Lately I’ve been trying to bring more organic shapes into my web designs. I regularly get on research calls with creators (our target audience) to get their thoughts on my designs and learn what needs improving.
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I’m always looking for ways to make the message clearer and to increase the conversion rate of our site. Working in-house at a tech company, my main project is making constant improvements to our marketing website. You’ve got to be doing deep UX design thinking and problem solving while at the same time creating something that’s beautifully branded. Websites and landing pages are my specialty, and they’re also my favorite thing to design! Design is such a wonderful mix of art and science, and to me, web design is the perfect embodiment of both of those aspects. What do you do as a designer? What are you trying to accomplish in your designs for yourself and your clients? I’ve been learning to play piano recently, too. Making that leap into tech was honestly one of the best decisions I’ve made in my career.įor fun I love to travel, try new restaurants, and go for long walks while listening to podcasts. I went to design school in NZ’s capital, Wellington, and started my career off in print graphic design before joining the tech industry as a marketing designer for local software company Xero. Right now I’m living in Spain after leaving London last year in search of more sunshine and lower rent prices (I work remotely, so why not!), but originally I’m from New Zealand. I also have a podcast called Design Life - about design and side projects - and lately have been working on designing a font. You’ve got to be doing deep UX design thinking and problem solving while at the same time creating something that’s beautifully branded."Ĭharli Marie Prangley: I’m the Marketing Design Lead at ConvertKit - we make email marketing software for creators - and on the side I’ve been making YouTube videos about design on my channel CharliMarieTV for nearly 7 years. "Design is such a wonderful mix of art and science, and to me, web design is the perfect embodiment of both of those aspects.